Saipa CORP Showroom

International exhibition Stand for SAIPA

Tehran, Iran

2009

Client: SAIPA Corp

Built Surface: 11,000 sqm

 

Description:

The 8,000-sq.m exterior space designed to exhibit 20 cars for one week and 3,000-sq.m interior space to host press conferences, and offer visiting days for the press and visiting days for the public. The project developed from the concept of unfolding; generated by the unfolding of planar surface, the result is a sculpture the presides over the whole stand. The folds in this element from concave and convex spaces that define areas of greater functional importance: the stage for presentations to the press. The largest fold is at the center of the stand and concentrates the communication areas of the various models.
The SAIPA was expected to attract a crowd, so the stand had to be tough to take it. Part of the structure rests on the ground and part of it suspended on the air with a brightly illuminated walkway between the vehicles. The red fabric outer skin provides a screen on which to project graphics and news. LED screens are integrated into the walls, showing films of different models, to create a distinction between the vehicles.

 

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