A new 3500 sqm BMW showroom and service center in Karaj district of Tehran. The dealership contains both new and pre-owned cars, sales and merchandising area, a VIP lounge and administrative offices. Service area and parking for over 100 cars have been provided as well as staff and training center. The building projects an elegant, high-tech simplicity of materials and detail that will provide an appropriately refine and upscale environment for showcasing BMW’s automobiles over many years.